The
proliferation
of
web-based
businesses
has
led
people
to
prize
more
highly
the
humble
brochure.
Many
now
view
a
printed
brochure
as
a
sign
of
permanence
and
size,
of
a
willingness
and
ability
to
promote
ones-self
for
the
longer
run.
In
short, a brochure is invaluable
for the times when you can’t
be there, and the client needs
access to information about your
products or services.
Some
studios
set
out
to
create
graphic
‘art’
when
they
design
a
brochure
–
we
stay
focused
on
the
fact
that
design
is
about
good
communication,
and
that
the
aim
or
corporate
communication
is
sales.
E-Catalogue
The
e-catalogue
is
an
innovative
digital
medium
in
which
text,
images,
internal
links,
links
to
email
and
hyperlinks
may
be
placed
within
an
executable
file
(.exe)
that
can
be
distributed
by
email
or
made
downloadable
from
a
website.
It
does
not
require
any
other
software
to
run.
This
offers
enormous
benefits
for
businesses
that
communicate
with
internal
and
external
customers
via
the
Internet
or
an
intranet.
Some
of
The
Many
Uses
of
E-catalogue,
Catalogues,
Brochures,
Annual
Reports,
Photo
Albums,
Newsletters,
Media
Kits,
Work
Portfolios,
Corporate
Presentations,
Manuals,
Sales
Presentations,
Marketing,
Restaurant
Menus,
Educational
Materials,
Reference
Materials,
Email
promotions,
Corporate
/
Product
Profiles,
etc.
Benefits
:
»
Easy
to
use,
it
is
designed
with
the
average
PC
user
in
mind.
»
Saves
printing
and
distribution
costs
associated
with
print
media.
»
No
scrolling
as
view
each
page
within
PC
screen
turns
pages
like
a
real
Book.
»
Easy
to
distribute
-
via
the
Web,
email,
floppy
or
CD-ROM.
»
Recipients
of
the
catalogue
can
store,
view,
and
interact
with
its
content
off-line.
»
Drives
traffic
to
your
website.
»
Encourages
customer
loyalty,
repeat
purchases.
»
Ideal
custom
publishing
solution.
»
Permanent
information
is
read-only.
»
Cost
efficient
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